DATA PROTECTION INFORMATION 

1. General Data Protection

    I. Data Collection, Processing Basis and Your Rights 

1. Data collection and storage/use and disclosure
   2. The legal bases for processing
   3. Your rights
   4. Your right to object
   5. Disclosure of your data / export and processing outside the European Economic Area 

    II. Changes in Purpose for the Processing and Use of Data 

1. Particular to our Website

    I. Booking Systems and Links 

1. Booking systems (“IBE”)
   2. Links to other websites

    II. Use of Cookies 

1. General information about cookies
   2. Avoidance of cookies

     III. Newsletter and Newsletter Tracking / Contact Form and Guestbook 

1. Our newsletter
   2. Newsletter tracking
   3. Our contact form 

    IV. Use of Other Third-Party Programs and Social Media on our Website 

1. Use of Google Analytics with anonymisation function
   2. Use of Google Adwords Conversion Tracking
   3. Use of the Google Tag Manager
   4. Use of Google Maps
   5. Use of Facebook
   6. Use of the Facebook Conversion Pixel
   7. Use of Facebook Custom Audiences Pixel
   8. Use of Twitter
   9. Use of Instagram
   10. Use of YouTube
   11. Use of rankingCoach 

  

1. General Data Protection

This data protection notice provides you with information about the processing of your personal data as part of our business relationship with you and the use of our website.
As the provider of this website and the responsible body with respect to data protection regulations (you will find the exact details in the Legal Notice section), we take our obligation concerning data protection very seriously and develop our services in such a way that only essential personal data is collected, processed and used. Under no circumstances will personal data be rented or sold to third parties for advertising purposes.
Only those persons who require this data to carry out their tasks, who are informed about the legal provisions concerning data protection and who have undertaken to comply with said provisions in accordance with the applicable legal regulations of the EU General Data Protection Regulation (“GDPR”) have access to personal data with us.
Please take note of the explanations under section B ff. of the data protection information when using our website. 

1. Data Collection, Processing Basis and Your Rights
2. Data collection and storage/use and disclosure

1.1. We process the personal data we receive from you as part of our business relationship with you and what we require to fulfil our obligations, in particular, to process your (travel) enquiries and (travel) bookings.
1.2. The relevant personal data usually includes your booking and contact information (surname, first name, address, email address, telephone number) – if applicable, the data in your travel documents (passport number, passport data, date of birth); if applicable, data on your method of payment and other information provided by you for the fulfilment of our contractual obligations and the processing of your travel or other services you have booked.
1.3. As part of our business relationship with you, you only have to provide such personal data that is necessary for the commencement and performance of a business relationship or that which we are legally obliged to collect. Without this data, we will usually have to refuse to carry out the order or will no longer be able to perform an existing contract and may have to terminate it; namely, it is necessary that you provide the data specified for the use of a service or functionality. 

2. The legal bases for processing

2.1. The personal data collected from you is collected and processed for various purposes. The specific purposes for the processing result from the respective commissioned services.
2.2. The legal basis for the processing of your data results from Articles 6 and 9 of the GDPR.
• Art. 6 (1) (a) of the GDPR serves our company as the legal basis for processing operations for which we obtain or must obtain your consent for a specific processing purpose.
• If the processing of personal data is necessary for the performance of a contract, as is the case, for example, when processing your (travel) bookings, the processing is based on Art. 6 (1) (b) of the GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example, in the event of enquiries about our products or services.
• If our company is subject to a legal obligation through which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations or due to the particularities of entry into the USA, the processing of your data is based on Art. 6 (1) (c) of the GDPR in conjunction with the respective legal provision.
• In rare cases, the processing of personal data might become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and, as a result, the visitor’s name, age, health insurance details or other vital information needed to be passed on to a doctor, hospital or other third party. Then, such processing would be based on Art. 6 (1) (d) of the GDPR.
• Ultimately, processing operations could be based on Art. 6 (1) (f) of the GDPR. This legal basis covers any processing operations that are not covered by any of the aforementioned legal bases but where the processing is necessary to safeguard a legitimate interest of our company or a third party and wherein your interests, fundamental rights and freedoms are not overridden.
2.3. Where, in exceptional circumstances, we process special categories of personal data (data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, as well as the processing of genetic data, biometric data uniquely identifying an individual, health data or data concerning sexual activity or sexual orientation) about you, one of the following legal bases must also apply:
• You have given your explicit consent (Art. 9 (2) (a) of the GDPR)
• Processing is necessary to protect your vital interests or those of another person and the data subject is physically or legally incapable of giving his or her consent (Art. 9 (2) (c) of the GDPR)
• Processing relates to personal data, which you have manifestly made public (Art. 9 (2) (e) of the GDPR)
• Processing is necessary for the assertion, exercise or defence of legal claims (Art. 9 (2) (f) of the GDPR)
• Processing is necessary for reasons of substantial public interest based on EU law or the law of an EU member state which is proportionate to the aim pursued, respects the essence of the right to data protection and provides for adequate and specific measures to safeguard your fundamental rights and interests (Art. 9 (2) (g) of the GDPR)
2.4. Your personal data will be used for advertising and market research purposes if you have given your prior consent to this or if the processing is necessary to protect a legitimate interest of our company or a third party and where your interests, fundamental rights and freedoms do not override this. 

3. Your rights

3.1. As a data subject, you have the right to request information about the data stored about you and the scope of the data processing and disclosure carried out and to receive a copy of the personal data stored about you.
3.2. In addition, you have the right to request the immediate correction of any inaccurate personal data relating to you and the completion of any incomplete personal data stored about you.
3.3. Furthermore, you have the right to request the immediate deletion of the personal data stored about you if the legal requirements have been met. Please note that your right of deletion may be subject to restrictions. For example, we do not have to or are not allowed to delete any data that we still have to retain due to legal retention periods. Data that we need for the assertion, exercise or defence of legal claims is also excluded from your right of deletion.
3.4. You have the right to request the restriction of processing (i.e. the marking of stored personal data with the aim of limiting future processing) under certain conditions.
3.5. Please address all requests to us as the responsible body (see Legal Notice section).
3.6. Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state where you are resident, place of work or the location of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR. The supervisory authority to which the complaint has been lodged will inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 of the GDPR. 

4. Your right to object

4.1. You have the right to object to the processing of your data on personal grounds if we process your personal data for the performance of a task carried out in the public interest or in the exercise of official authority or for the protection of our legitimate interests. In addition, you have an unrestricted right to object if we process your data for the purpose of our direct marketing.
4.2. We will no longer process your personal data in the event of an objection. This applies unless we can demonstrate compelling legitimate grounds for processing such data that override your interests, rights and freedoms, or your personal data is used to assert, exercise or defend legal claims.
4.3. The objection can be made without any formalities. 

5. Disclosure of your data / export and processing outside the European Economic Area

5.1. Due to the size and complexity of data processing, it is not possible for us to list each recipient of your personal data individually in this data protection notice, which is why only categories of recipients are usually indicated.
5.2. We will only pass on your personal data to third parties insofar as this is necessary for the fulfilment of the contract if we or the third party have a legitimate interest in passing on the data or if we have your consent to do so. Furthermore, data may be transferred to third parties if we are obliged to do so by law or by enforceable official or court order. Third parties to which we may disclose your personal data, irrespective of our provision of services, include:
• Service providers booked, such as tour operators, airlines, car rental companies, hotels, visa service providers, insurance companies and suchlike
• External consultants (e.g. lawyers, tax advisors, auditors)
• Authorities within the scope of their jurisdiction (e.g. tax office, police, public prosecutor’s office)
• Courts
• Other third parties, insofar as you instruct us to pass on data or give your consent.
5.3. Service providers employed by us and acting on our behalf (referred to as “order processors”) may also receive data for these purposes. For example, when booking via providers of tourist booking systems, such as Amadeus Germany GmbH or Schmetterling International GmbH Co. KG, your booking data may be passed on to them so that they transmit the booking to the service provider booked, for example, a tour operator. Service providers can also be commissioned to provide server capacity.
5.4. Your personal data will be exported to countries outside the European Economic Area if it is necessary to transfer the data to third parties in third countries, for example, for the fulfilment of a contract (Art. 49 of the GDPR) or due to official or national legal requirements. For example, when travelling to the USA, government authorities such as the Department of Homeland Security receive their passenger data via the airline with which the booking has been made. 

1. Changes in Purpose for the Processing and Use of Data

As the processing methods used may change/develop due to advancements in technology and organisational changes, we reserve the right to further develop this data protection information in accordance with the new technical and organisational framework conditions. Therefore, we ask that you review the data protection information from time to time. The new data protection information will then apply to your next visit to our company or our websites. 

1. Particular to our Website
2. Booking Systems and Links
3. Booking systems (“IBE”)

1.1. Our company’s website, as well as the IBEs integrated into our site, for example, by iFrame, collect a series of general data and information each time the website or the integrated IBE is accessed. This general data and information are saved in log files on the server being used. The following data may be collected:
• The browser types and versions used
• The operating system used by the accessing system
• The website from which an accessing system accesses our website (known as referrer)
• The subpages which are accessed by an accessing system on our website
• The date and time of access to the website
• An Internet protocol address (IP address)
• The Internet service provider of the accessing system
• Other similar data and information that serve to avert danger in the event of attacks on our information technology systems
1.2. When using the general data and information, our company does not draw any conclusions about the data subject. Instead, this information is required to
• correctly deliver the content of our website,
• optimise the content of our website and the advertising for it,
• ensure the permanent functionality of our information technology systems and the technology of our website
• provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack.
1.3. This data and information, which is collected anonymously or pseudonymously, is therefore evaluated by our company statistically as well as with the aim of increasing data protection and data security in our company, to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files is stored separately from any personal data provided by a data subject.
1.4. The transmission of sensitive, personal data between your computer and our servers or the servers of our partners and service providers is encrypted using the SSL (Secure Socket Layer) protocol for bookings and payments. This means that external third parties have no way of reading your data during transmission. In addition to secure transmission between your computer and our servers, access to our servers by third parties is also protected by a variety of security mechanisms.
1.5. In addition, to protect the personal data that we store and process, we have implemented organisational and technical safeguards, which we evaluate on an ongoing basis and adapt as necessary. 

2. Links to other Internet sites
   We use external links on our Internet site and must make it clear that we have no control whatsoever over the content and design of these sites from other providers. Therefore, this data protection information does not apply to the websites of other providers to which we provide a link.
3. Use of Cookies
4. General information about cookies

We use cookies to customise and optimise our customers’ experience and time online. A cookie is a text file that is either temporarily saved in the computer’s working memory (“session cookie”) or saved on the hard disk (“permanent” cookie). Cookies contain, for example, information about the user’s previous access to the corresponding server or information about which offers have been accessed so far. Cookies are not used to run programs or download viruses onto your computer. Instead, the primary purpose of cookies is to provide an offer tailored specifically to the customer and to make the use of the service as convenient as possible. 

2. Avoidance of cookies

The visitor has the option to refuse the placing of cookies at any time. This is usually achieved by selecting the appropriate option in your browser settings or by selecting it when you access our site. Further details may be found in the help section of the browser used by the customer or in the corresponding cookie banner. If the customer decides to disable cookies, this may hinder the scope of the service and have a negative impact on the use of the services of the responsible parties. 

III. Newsletter and Newsletter Tracking / Contact Form and Guestbook 

1. Our newsletter

1.1. On our company’s website, you have the option of subscribing to our company’s newsletter. The personal data transmitted when requesting the newsletter is what you type into the box used for this purpose.
1.2. Our company informs its customers and business partners at regular intervals by means of a newsletter about offers from the company. Our company newsletter can only be received by you as a data subject if
• you, as a data subject, have a valid email address
• and you have registered to receive the newsletter.
For legal reasons, a confirmation email will be sent to you as the data subject using the double opt-in procedure. This confirmation email serves to check whether you are the owner of the email address and have, therefore, authorised the receipt of the newsletter as a data subject.
1.3. When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as assigned by the Internet service provider (ISP), as well as the date and time of registration. The collection of this data is necessary to be able to trace any (possible) misuse of a data subject’s email address at a later date and, therefore, serves as a legal safeguard for the processing controller.
1.4. The personal data collected in the context of a registration for the newsletter is used exclusively for sending out our newsletter. Furthermore, subscribers to the newsletter could be provided with information by email if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offering or a change in the technical circumstances.
1.5. Our company uses the service provider CleverReach to send out newsletters by email. The provider is CleverReach GmbH & Co. KG, Schafjueckenweg 2, 26180 Rastede. The data you enter to receive our newsletter (e.g. your email address) is stored on CleverReach’s servers.
1.6. Sending newsletters via CleverReach enables our company to evaluate the behaviour of newsletter recipients statistically. Among other things, how many recipients have opened the newsletter and how often which link in the newsletter was clicked can be analysed. Conversion tracking can also be used to analyse whether a predefined action has taken place after a link has been clicked in the newsletter. Technical information of the user is also transmitted. All data is collected pseudonymously only. The data is not linked to any other personal data of the user. A direct reference to a person is, therefore, not possible.
1.7. If you do not wish to have your data analysed, you must unsubscribe from our newsletter. For this purpose, we provide you with an unsubscribe link in every newsletter. When you unsubscribe from the newsletter, your data will also be deleted from the CleverReach servers.
1.8. Our company has concluded a commissioned data processing contract with CleverReach. We fully implement the strict requirements of the German data protection authorities when using CleverReach.
1.9. For more information, please refer to CleverReach’s privacy policy at https://www.cleverreach.com/de/datenschutz/. 

2. Newsletter tracking

2.1. Our company’s newsletters contain tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded tracking pixel, our company can see whether and when an email was opened by a data subject and which links contained in the email were accessed by the data subject.
2.2. Personal data collected from the tracking pixels contained in the newsletters is stored and analysed by the processing controller to optimise sending the newsletter and better adapt the content of future newsletters to the interests of the data subject. This personal data will not be passed on to third parties. If you do not want newsletter tracking, you have the option of unsubscribing from the newsletter at any time and informing us as the processing controller. 

3. Our contact form

3.1. On our company’s website, you are also given the option of contacting us via a contact form, for example, to enquire about a travel offer. The personal data transmitted when using this contact form is what you type into the box used for this purpose. The data you provide will only be used for the purpose of contacting you. No further use shall ensue unless you have given your continuing consent.
3.2. The processing of the data entered in the contact form is, therefore, exclusively for the purpose of responding to your contact request. 

1. Use of Other Third-Party Programs and Social Media on our Website

We conduct or arrange for analyses to be conducted on the behaviour of our customers when they use our service. For this purpose, anonymised or pseudonymised usage profiles are created for the most part. Usage profiles are created for the sole purpose of constantly improving our service.
Furthermore, we use features of social media networks. 

1. Use of Google Analytics with anonymisation function

1.1. We use the service from Google Analytics on this website. The operating company of the Google Analytics service is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics is a web analysis service. Web analysis is the collection, compilation and evaluation of data on the behaviour of visitors to websites. Among other things, a web analysis service collects data from which website a data subject came to a website (known as referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimise a website and to analyse the cost-benefit of internet advertising.
1.2. We use the addition “_gat._anonymizeIp” for web analysis through Google Analytics. By means of this addition, the IP address of the Internet connection of the data subject is truncated and anonymised by Google if access to our Internet pages is made from a member state of the European Union or from another state party to the European Economic Area (EEA) Agreement.
1.3. The purpose of the Google Analytics service is to analyse the flow of visitors to our website. Google will use the data and information collected (among other things) for the purpose of evaluating your use of our website, compiling online reports for us that show activity on our website and providing other services relating to the use of our website.
1.4. Google Analytics places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By placing the cookie, Google can analyse the use of our website. Each time a data subject accesses one of the individual pages of this website operated by the processing controller into which a Google Analytics service has been integrated, the internet browser on the data subject’s information technology system is automatically triggered by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently enable commission calculations.
1.5. Personal information, for example, the access time, the place from which an access originated and the frequency of visits to our website by the data subject, is stored using a cookie. Each time you visit our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.
1.6. The data subject can prevent the placing of cookies by our website, as already described above, at any time by means of an appropriate setting on the Internet browser used and thus permanently object to the placing of cookies. This type of setting on the Internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already placed by Google Analytics can be deleted at any time via the Internet browser or other software programs.
1.7. Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. For this purpose, the data subject must download and install a browser add-on available from https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google to be an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later point in time, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of influence, it is possible to reinstall or reactivate the browser add-on.
1.8. Further information and Google’s current privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. 

2. Use of Google Adwords Conversion Tracking

2.1. The website uses the online web program Google AdWords and, as part of Google AdWords, conversion tracking. Google Conversion Tracking is an analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. When you access an ad served by Google, a cookie for conversion tracking is stored on your computer. This enables Google to recognise when users access a Google ad and are thus redirected to the website. The cookies lose their validity after 30 days, do not contain any personal data and are, therefore, not used for personal identification.
2.2. Each Google AdWords customer receives a different cookie. Therefore, there is no possibility that cookies can be tracked via the websites of AdWords customers. The information generated with the help of the conversion cookie is used to create conversion statistics for AdWords customers that use conversion tracking. This is information about the number of website views and redirects.
2.3. To prevent tracking, the uninstallation of cookies can be prevented by a setting in the browser software (deactivation). Accordingly, the data will not be included in the conversion tracking statistics. Further information and Google’s privacy policy can be found at http://www.google.de/policies/privacy/. 

3. Use of Google Tag Manager

We use Google Tag Manager on this website. Through this service, website tags can be managed using an interface. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tool Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If a deactivation has been carried out at the domain or cookie level, it will remain in place for all tracking tags insofar as these are implemented with Google Tag Manager. 

4. Use of Google Maps

We use the Google Maps API on this website to visually depict geographical information. The operating company of Google Maps is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. When using Google Maps, Google also collects, processes and uses data about the use of the Maps functionalities by visitors to the website. You can find more detailed information on data processing by Google in Google’s data protection information, at www.google.com/privacypolicy.html. 

5. Use of Facebook

5.1. We have integrated components from Facebook into this website. Facebook’s operating company is Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The processing controller of personal data where a data subject lives outside the US or Canada is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
5.2. Each time one of the individual pages of this website operated by us and into which a Facebook component (Facebook plug-in) has been integrated is called up, the internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a version of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical procedure, Facebook receives information about which specific subpage of our website is visited by the data subject.
5.3. If the data subject is logged into Facebook at the same time, Facebook recognises which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated into our website, for example, the “Like” button, or if the data subject posts a comment, Facebook assigns this information to the data subject’s personal Facebook user account and stores this personal data.
5.4. Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged into Facebook at the same time as accessing our website. This takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.
5.5. The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains the settings options Facebook provides to protect the privacy of the data subject. In addition, various apps are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to block data transmission to Facebook. 

6. Use of the conversion pixel from Facebook

6.1. We use the “conversion pixel” or visitor action pixel of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). By accessing this pixel from your browser, Facebook can subsequently recognise whether a Facebook ad was successful, for example, if it led to an online purchase. We only receive statistical data from Facebook for this purpose without any reference to a specific person. This allows us to track the effectiveness of Facebook ads for statistical and market research purposes. In particular, if you are registered with Facebook, we refer you to their data protection information at https://www.facebook.com/about/privacy/.
6.2. Please go to www.facebook.com/settings?tab=ads if you wish to withdraw your consent to Conversion Pixel. 

7. Use of Facebook Custom Audiences Pixel

7.1. We use the “Custom Audiences Pixel” from Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”) on our website. This serves the purpose of presenting interest-based advertisements to visitors to our website as part of their visit to the social network Facebook. For this purpose, a pixel from Facebook has been implemented on our website. This pixel establishes a direct connection to Facebook’s servers when you visit our website. The fact that you have visited our website is transmitted to the Facebook server and Facebook assigns this information to your personal Facebook user account. For more information on the collection and use of data by Facebook, as well as your rights and ways to protect your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/. You can object to interest-based advertising on Facebook at https://www.facebook.com/settings/?tab=ads#_=_. You must be logged into Facebook to do this. You can also object to the Custom Audience Pixel by clicking on it. 

8. Use of Twitter

8.1. We use components from Twitter on this website. The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Twitter is a multilingual, publicly-accessible microblogging service on which users can publish and disseminate “tweets”, namely, short messages limited to 140 characters. These short messages can be accessed by anyone, including people who are not registered with Twitter. However, the tweets are also displayed to the followers of the respective user. Followers are other Twitter users who follow a user’s tweets. In addition, Twitter makes it possible to address a broad audience through the use of hashtags, links or retweets.
8.2. Each time one of the individual pages of this website operated by us and into which a Twitter component (Twitter button) has been integrated is called up, the internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a version of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical procedure, Twitter receives information about which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.
8.3. If the data subject is logged in to Twitter at the same time, Twitter recognises which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject activates one of the Twitter buttons integrated into our website, the data and information thereby transmitted will be assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.
8.4. Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is logged into Twitter at the same time as accessing our website. This takes place regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, they can prevent the transmission by logging out of their Twitter account before accessing our website.
8.5. Twitter’s current privacy policy is available at https://twitter.com/privacy?lang=de. 

9. Use of Instagram

9.1. We use features from Instagram. The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14, First Floor, Menlo Park, CA, USA. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to redistribute such data on other social media networks.
9.2. Each time one of the individual pages of this website operated by the processing controller into which an Instagram component (Insta button) has been integrated is called up, the internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a version of the corresponding Instagram component. As part of this technical procedure, Instagram receives information about which specific subpage of our website is visited by the data subject.
9.3. If the data subject is logged into Instagram at the same time, Instagram recognises which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the data subject’s respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject activates one of the Instagram buttons integrated into our website, the data and information thereby transmitted will be assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.
9.4. Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged into Instagram at the same time as accessing our website. This takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website.
9.5. Further information and Instagram’s current privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/. 

10. Use of YouTube

10.1. We use components from YouTube on this website. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them free of charge. YouTube allows the publication of all kinds of videos, which is why complete film and television programmes, as well as music videos, trailers or videos made by the users themselves, can be accessed via the Internet portal.
10.2. Each time one of the individual pages of this website operated by the processing controller into which a YouTube component (YouTube video) has been integrated is called up, the internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a version of the corresponding YouTube component. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical procedure, YouTube and Google receive information about which specific subpage of our website is visited by the data subject.
10.3. If the data subject is logged into YouTube at the same time, YouTube recognises through accessing a subpage that contains a YouTube video which specific subpage of our website the data subject is visiting. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
10.4. YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged into YouTube at the same time as accessing our website. This takes place regardless of whether the data subject clicks on the YouTube video component or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.
10.5. The privacy policy published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provides information on the collection, processing and use of personal data by YouTube and Google. 

11. Use of rankingCoach

11.1. Our company uses the service provider rankingCoach on this website to collect, compile and analyse data about the behaviour of visitors to our website. rankingCoach is a service provided by rankingCoach GmbH, Im Mediapark 6B, 50670 Cologne.
11.2. With the aid of rankingCoach, our company can monitor the performance of our website and that of our competitors. Through rankingCoach, we gain insight into the ranking of our website in search engines and the most searched-for keywords in connection with our website. For this purpose, rankingCoach uses a variety of technologies, including cookies and similar technologies, through which user behaviour can be tracked. Such information is anonymised with the result that no conclusion can be drawn about your identity.
11.3. For more details concerning the processing of personal data by rankingCoach, please refer to the privacy policy of rankingCoach GmbH at https://www.rankingcoach.com/de-de/datenschutz.